For Weeks….It spread.
Controversy, drama, and worst of all, MURDER. Plaguing our nation for four consecutive weeks…. and counting.
The hit reality TV show is the perfect HR friendly love island/Survivor remix for the office, or in our case, the classroom.
32.5M+
Views across all social platforms during its debut week alone. As well as Record-breaking growth, with viewership increasing by
66%
One thing remains clear…
As reality TV and social media become less authentic & dishonest, The Traitors, celebrating betrayal and treachery on live television, has been revolutionary.
People* can’t shut
the f**k up about it.
*It’s us……we’re the people.
Jackie Ouellette
Divyya Munshi
So what’s going on?
We want to take advantage of this pop culture moment and join the conversation. Creating our own version of Traitors within our strategy cohort at Brandcenter.
More details coming soon…