Body Armor

From their most unexpected fan to their die hards.

Ask:

Segmentation:

Body Armor’s core user:

Enhance body armor usage beyond just the core audience.

Core-Fitness driven New-Lifestyle driven

Bodyarmor’s unexpected biggest fan

User Journey:

What do they have in common?

ST: Jackie Ouellette, ST: Kennon Cummings, ST: Nathan Tran

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The Traitors (Stratland ed)