Cool has never been cooler.

Cool has never been cooler.

Awards

Best Brand Installation

2024

Best Research and Insight

2024

Placed 6th Nationally

2024

Placed 1st in Regionals + Districts

2024

  • Ensuring Cold Water Washing is a habit for Gen Z.

  • Families often pass down habits through generations, not just laundry routines.

  • Create a Coldture shift

    • (Cold water washing + Culture)

    • Cool never goes out of style

    1. Promote Cold water washing’s Tangible Consumer Benefits

    2. Encouraging habitual use through family

    3. Position Tide as the best for protecting memories  (includes physical sentiment + environment)

  • Interview and Media team

Media Plan
Book

Brand Anthem

Testimonial

Testimonial

Testimonial

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