Colon cancer is on the rise, and in the last 20 years, it’s doubled for people under the age of 55, and now it’s the second leading cause of cancer deaths in the U.S.

That’s why our sauce is here to save the day. Available in three tasty flavors: pesto, cheese, and marinara. Filled to the brim with hidden veggies and your daily dose of fiber. Fighting colon cancer in the butt.

Our brand mission is simple.

Sneak fiber into your life.

Think you’ve Got Guts to find out more?

Colon cancer rates are on the rise and it's time to face the music: people aren't eating enough fiber to maintain a healthy gut. Between busy schedules, picky eaters, and a massive shift in lifestyle culture, vegetables just aren’t making the cut. Gutzi has created a sauce line that hides vegetables so that you can eat your favorite foods unapologetically. Reach your veggie goals via eating pizza, pasta, nachos, and more.
Even for adults, eating veggies is hard; Gutzi is here to take some of that stress off you so you can enjoy delicious gut-friendly meals.
Repostition vegetables as the food you crave, rather than the one you dread, while bringing awareness to fiber intake and colon health.
1- People have negative perceptions of vegetables.
2- Veggies are hard to incorporate into meals while hiding taste.
3- There is a lack of colon cancer awareness among younger generations.
Understanding our ultimate goal and roadblocks grounded our research in four foundational areas: food perceptions, shopping habits, sources of influence, and the role of identity.
- 140 Survey respondents
- 10 Interviews
- 6 experience mapping excursions
- 4 recipe testing days
- 1 creative concept test
- 1 taste test